Experiential Marketing Is A Must Have With the experience generation (a.k.a. Millennials) being the largest living generation in the U.S., marketers have caught on to the fact that traditional forms of advertising are becoming less effective. And not only for this particular consumer base, but for older generations as well. Recent data
10 Venues Embracing Sustainability Event sustainability is easiest where you can find a venue that is already responsibility-minded. So what to look for? In years past we might be satisfied with a basic paragraph in the event venue specs that confirms “recycling happens”. But today our expectations are evolving, urged on by
A good event professional is a good juggler. Many things constantly require your attention and you need to be an expert at balancing everything so that you don’t drop the ball on anything important. This is where things can get a bit tricky. With you having to book speakers, choose performers, find
It's all over in a blink of an eye; Make sure you've got photos and videos to make it last forever. Photography can be a hefty line item in event budgets. Here are some tips from our sister company, Mammoth Hammer Media, to maximize value with these five tips for savvier snapshots.
New & Shiny Tech You've Got To Have! Event professionals love technology. Technology can be very helpful for event professionals. Here are 10 gadgets every event professional should own. No secret – I am a geek. I love technology and gadgets. I don’t get the latest, but I strive for the greatest.
The Way Of The Future Virtual Reality is one of the top trends we will see over next year. Meet its nerd brother nobody talks about, 360° video. The ability to interact with offline and online environments is surely one of the most exciting trends for 2017. Mixed reality is sexy; it makes us
Things Happen Every now and then, a festival, planned to perfection still manages to fail. What can eventprofs learn from four recent festivals canceled on the day? Thousands of people gathered in one place to enjoy a live event experience; what could go wrong? As any event planner will tell you, anything
Stories Are The BIG Thing Stories are becoming increasingly popular amongst social media users as a quick and easy way to share important moments as they happen. Where events are concerned, stories are the perfect tool for creating FOMO (fear of missing out). How can eventprofs make the most of stories and
